PREPARED FOR PALBUD
A Website That Works As Hard As Your Mission.
Redesign · Strategy · Growth Infrastructure
propellerai.io · Growth & Automation Studio for Health, Fitness & Wellness
0
PROPOSED PAGES
0
STRATEGIC IMPROVEMENTS
0
NSF-FUNDED GRANT ELEVATED
∞
MISSION IMPACT
01 · Understanding PalBud
The Company, The Mission.
PalBud is an autism technology startup based in Washington DC. Founded by Brent Chase and Alec Chase — both autistic — with a singular mission: give every autistic child the right caregiver and the right technology to thrive.
"Built by autistics, for autistics."
Caregiver Marketplace
Connects families of autistic children with university-trained, curriculum-certified caregivers. The only standardised care pathway in the market.
BUD Wearable + App
NSF SBIR Phase I funded device that monitors biometrics continuously and uses personalised machine learning to predict meltdowns before they occur.
Backed by Alchemist Accelerator · Jumpstart Foundry · NSF SBIR Award #2126364
02 · Site Audit — Where It Stands Today
The Honest Assessment.
The current site doesn't reflect the sophistication of the technology, the credibility of the NSF grant, or the emotional depth of the mission. It leaves both investment and trust on the table.
ARCHITECTURE
Single scroll-page with anchor links — no clear separation between the two distinct product lines.
TRUST SIGNALS
NSF SBIR grant buried. Alchemist Accelerator backing invisible. No credibility architecture above the fold.
CONVERSION
No dual audience paths — families and caregivers land on the same undifferentiated page with no clear journey.
BRAND VOICE
"Built by autistics, for autistics" — their most powerful differentiator — is barely legible on the current site.
VISUAL DESIGN
Generic layout with no emotional resonance. Does not match the premium mission or the sophistication of the product.
SOCIAL PROOF
No testimonials, no partner logos, no outcome data — nothing that earns immediate belief from a new visitor.
Before · After
What Changes — Line by Line.
| Area | Current Site | Proposed Redesign |
|---|---|---|
| Hero | Generic headline, no NSF badge, single CTA | Mission-led headline, NSF badge, dual CTAs for families & caregivers |
| Trust Signals | Buried below the fold, easily missed | Federal grant, accelerator, university partners above the fold |
| Navigation | Anchor links on a single long page | Three dedicated pages with clear audience routing |
| Conversion Path | One undifferentiated journey for all visitors | Distinct family path, caregiver path, and investor path |
| Visual Design | Template-grade layout, no emotional resonance | Editorial design system tuned for premium wellness brands |
| Social Proof | No testimonials, no logos, no outcome data | Testimonials, partner logos, and impact metrics architecture |
| Brand Voice | "Built by autistics, for autistics" barely legible | Founder mission becomes the emotional centrepiece |
03 · Strategic Vision
From Functional to Formidable.
01
Dual-Audience Architecture
Distinct conversion paths for families and caregivers from the first second. Every visitor knows exactly where to go and why.
02
Credibility As A Visual Layer
NSF SBIR Award, Alchemist Accelerator, and university partnerships placed above the fold. Trust must be immediate.
03
Mission-First Narrative
"Built by autistics, for autistics" becomes the emotional centrepiece. The founder story drives conversion better than any feature list.
04
Product Demonstration
Animated BUD device flow showing exactly how meltdown prediction works. The product is remarkable — show it.
04 · 12 Strategic Improvements
What We're Building — and Why.
01
DUAL-AUDIENCE HERO
Separate family & caregiver CTAs from first scroll
02
NSF GRANT ABOVE FOLD
Federal credibility badge in the hero section
03
ANIMATED BUD DEVICE
ML prediction flow visualised — product speaks for itself
04
FOUNDER STORY SECTION
Brent Chase's personal narrative as emotional conversion engine
05
IMPACT STATISTICS BAR
1 in 36 children · 18-month waitlists · 0 standardised curricula
06
CAREGIVER TRAINING PAGE
Full marketplace + university partnership showcase
07
SBIR RESEARCH PAGE
Deep technical credibility for investors and researchers
08
SOCIAL PROOF ARCHITECTURE
Testimonials, partner logos, outcome data
09
LEAD CAPTURE SYSTEM
Dual opt-in flows for families and caregivers
10
INVESTOR / PRESS SECTION
Backed-by badges, media, and institutional credibility
11
MOBILE-FIRST DESIGN
WCAG AA accessible, fully responsive across all devices
12
SEO FOUNDATION
Semantic structure, meta architecture, autism care keywords
05 · Site Architecture
Three Pages. One Coherent System.
Each page serves a distinct audience and conversion goal. Together they form a complete trust and sales infrastructure for getpalbud.com.
PAGE 1
Homepage
Audience
All Visitors
Primary Goal
Orient · Inspire · Convert
PAGE 2
PalBud Care
Audience
Families + Caregivers
Primary Goal
Marketplace Conversion
PAGE 3
SBIR Research
Audience
Investors · Researchers
Primary Goal
Technical Credibility
06 · Page 1 — Homepage
"Every autistic child deserves the right caregiver — and the technology to thrive."
Proposed hero headline — immediately followed by NSF SBIR badge, dual CTAs, and mission statement.
Homepage Section Flow
01Hero — NSF badge + dual CTA (Find Caregiver / Explore BUD Device)
02Stats Bar — 1 in 36 children · 18-month waitlists · 0 standardised curricula
03Audience Split — Family path vs Caregiver path
04How PalBud Works — 4-step illustrated flow
05BUD Device Spotlight — animated biometric prediction demo
06Founder Mission Quote — Brent Chase
07Social Proof — testimonials + partner logos
getpalbud.com
★ NSF SBIR FUNDED
Hero Image
Find A CaregiverExplore BUD →
1 in 36
Children
18 mo
Waitlists
0
Curricula
For Families
For Caregivers
Homepage · Hero Mockup
07 · Page 3 — SBIR Research
The Most Underdeveloped Asset PalBud Has.
Investors and strategic partners will Google PalBud, find no credible technical page, and move on. The SBIR Research page changes that entirely.
NSF SBIR Phase I · Award #2126364 · Machine Learning + Wearable Biometrics for Autism
THE PROBLEM
Dramatic stat section — 1 in 36 · 80% experience meltdowns · 0 wearables exist for autism
HOW BUD WORKS
Animated sensor → ML → alert diagram. Four biometric monitors explained
RESEARCH IMPACT
PTSD and panic disorder cross-application narrative expands total addressable market
PARTNER CTA
Direct contact for researchers, clinicians, and investors — with form
1 in 36
CHILDREN HAVE AUTISM
80%
EXPERIENCE MELTDOWNS
Phase I
NSF SBIR FUNDED
08 · Why Propeller AI
Precision. Clarity. Delivered.
BUILT FOR BRANDS THAT CARE ABOUT THE DETAILS
We are a growth and automation studio built exclusively for health, fitness, and wellness brands. PalBud sits exactly where we operate best: mission-driven, high-stakes, and outcome-focused.
WE DESIGN FOR CONVERSION, NOT JUST AESTHETICS
Every design decision — from hero architecture to CTA placement — is rooted in how wellness audiences behave. PalBud's two audiences require two different conversion journeys.
STRATEGY IS BUILT INTO EVERY LAYER
The SBIR research page alone is a business development asset. We don't just make websites look better — we make them work harder for the long-term goals of the business.
COMPLETE DELIVERY. NO AGENCY RUNAROUND.
Design, copy strategy, development, and site architecture delivered as one coherent system. One point of contact. One clear deliverable. On time.
09 · What We Deliver
What's Included.
A complete, end-to-end deliverable. No hand-offs, no missing pieces, no agency runaround.
01
Complete 3-Page Build
Homepage, PalBud Care, and SBIR Research — fully designed, written, and developed as one coherent system.
02
Editorial Design System
Typography pairing, color tokens, reusable components, and a design library that scales beyond launch.
03
Conversion Architecture
Dual CTAs, lead capture flows, and clearly engineered audience paths for families, caregivers, and investors.
04
Launch & Support
Full QA, mobile and accessibility testing, deployment, and 30 days of post-launch support included.
10 · The Investment
The Investment.
Two ways to engage. Both deliver a premium site. One builds the growth infrastructure around it.
Tier 01
Website Redesign
$8,500fixed
- Complete 3-page build (Homepage, PalBud Care, SBIR Research)
- Mobile-first responsive design across all breakpoints
- SEO foundation — semantic structure, meta architecture, schema
- WCAG AA accessibility compliance
- Editorial design system — typography, color, components
- Hero, audience splits, and dual conversion architecture
- Full QA + cross-device launch
- 30 days of post-launch support
Recommended
Tier 02
Website + Growth Systems
$14,500fixed
- Everything in the Website Redesign tier
- Lead capture flows for families and caregivers
- Email nurture sequences (4 emails per audience)
- Analytics + conversion event tracking
- Investor & partner contact infrastructure
- Quarterly growth review (first quarter included)
- 60 days of post-launch support
- Priority response on iteration requests
Pricing reflects a 3-page build with conversion architecture. Contact us for custom scope, additional pages, or ongoing growth retainers.
PROPELLER AI
Growth & Automation Studio for Health, Fitness & Wellness Brands.
propellerai.io
catalina@propellerai.io
11 · Next Steps
Three Steps to a Live Site.
We've done the thinking. The architecture is defined, the improvements are mapped, and the build is ready to begin.
01
Review the Preview
Open the live preview tab and walk through the proposed homepage. See exactly how the architecture, copy, and design come together.
02
Book a Discovery Call
30 minutes to align on scope, timeline, and copy. We'll confirm the tier and lock the build window before any payment.
03
Build Begins Within 48 Hours
Once approved, design starts inside 48 hours. Three pages, fully delivered, on the agreed timeline.